Taking the insights from your empathy interviews, define the scope of the problem you want to solve.
put the problem into words
DEFINE
How might we?
REFRAME THE INSIGHTS YOU GAINED FROM EMPATHY INTERVIEWS AS QUESTIONS THAT BEGIN WITH "HOW MIGHT WE?"
THIS TURNS A PROBLEM INTO SOMETHING YOU CAN BRAINSTORM ABOUT.
insight
"I often get catcalled and harassed while I'm running, and I still don't know how to respond.
I normally ignore it, but it really bothers me.
In those moments I wish I could just disappear."
​
We will use this insight to create our "How Might We" statements.
USE AN
Analogy
How Might We make catcalling a stranger feel
like catcalling your mother?
QUESTION AN
Assumption
How Might We make female runners a threat on trails?
AMP UP THE
Good
How Might We center sprint interval training around speeding up to avoiding harassment?
FOCUS ON
Emotions
How Might We make comments yelled at female runners positive and encouraging rather than negative and distracting?
FOCUS ON AN
Element
How Might We expose catcallers?
TAKE IT TO AN
Extreme
How Might We enable women to disappear when they feel uncomfortable?
EXPLORE THE
Opposite
How Might We make harassers want to disappear?
