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You are solving the problems that other people face. In order to truly understand those problems, you need to put yourself in the shoes of others-- to empathize.
Design is human-centered
WHY Empathy?
Empathy Interviews
YOU CAN'T ASSUME HOW YOUR CUSTOMERS THINK AND BEHAVE.
GO OUT AND ASK PEOPLE ABOUT THEIR LIVES, AND FROM THOSE CONVERSATIONS, UNDERSTAND THE PROBLEMS THEY FACE.
STICK TO
Strangers
Family and friends aren't objective because they care about you. Talking to strangers is essential because they will be more honest and blunt.
ASK
Why?
Start by asking your interviewee a broad question, and then keep responding to their answers with "why" until you have a deeper answer.
ELICIT A
Story
Stories will tell you far more about a person than one sentence answers. Start with "tell me about a time when..." or "when have you felt most..."
Ready for More?
The Baker Institute is able to bring Design Thinking concepts to Lehigh's student organizations and faculty/staff departments. If you are interested in learning more
about the Baker Institutes' brand of Design Thinking workshops, please complete this form.
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