Now that you've formed a "how might we" statement, brainstorm ideas for potentail solutions.
USE CONSTRAINTS TO FORCE CREATIVITY
IDEATE
Brainstorming RULES
"Brainstorming" and "rules" may sound opposing, but constraining yourself helps you develop more creative solutions.
Thinking about a broad problem is much more overwhelming than thinking about a small one.
DEFER
Judgment
Don't shoot down any ideas. You will filter through them later.
GO FOR
Quantity
Everyone has the same first 20 ideas. You need to generate way more (at least 100) for them to get innovative.
BUILD OFF OF
Others
This is just like improv. Always use "yes, and" instead of "but."
FOCUS ON THE
Topic
Make sure your ideas are always tied back into the How Might We statement.
ENCOURAGE CRAZY
Ideas
It's much easier to reel back a crazy idea than to innovate from a tame one.
WRITE IT DOWN
Get out your ideas quickly and efficiently using sticky notes or a white board
NOW THAT YOU KNOW THE RULES, HERE ARE SOME TECHNIQUES TO HELP YOU GENERATE AND ORGANIZE YOUR IDEAS.
TEchniques
Use Biomimicry
Take inspiration from nature. For example, the shape of the Japanese bullet trains was inspired by the naturally aerodynamic beak of a bird.
False Facts!
Explore the opposite. For example: coffee shops that don't sell coffee. Sounds crazy, but it allows for innovative ideas. Have you ever heard of Cat Cafes?
Cluster Ideas
Now that you've generated a bunch of ideas, group them into general categories. This will help you condense ideas moving forward.
